Advertising Week Launches First-Ever Online Casual Game Campaign with SnakRox and Bangolia

Online, September 22, 2009 (Newswire.com) - New York, NY September 21, 2009-Advertising Week, the largest gathering of advertising and media leaders in North America, announced today that it is launching a new campaign that features online casual games to engage the Advertising Week community. The campaign will include a variety of ad industry-focused games such as Brand Trivia Challenge and Walk of Fame Memory. Advertising Week worked with SnakRox, a digital creative agency focused on casual games and Bangolia, an interactive audio and advergame production company to produce and implement the games across multiple digital channels and websites.

The games will be syndicated as expandable banners across Advertising Week's media partners such as Media Bistro. The games will also live on www.advertisingweek.com. To play the games, please visit www.advertisingweek.com/wof.

"We are pleased with the casual games that we were able to create with SnakRox and Bangolia," said Lance Pillersdorf, Partner at Stillwell Partners and VP of Development for Advertising Week. "The games are fun, relevant, and on brand; a great way for us get our message out there and connect with the ad community around Advertising Week and our annual Walk of Fame."

Nik Pai, Chief Creative Officer of SnakRox added, "We enjoyed working with the team at Advertising Week. As the leaders in advertising, they understand the value that casual games deliver in a digital ad campaign-games have the highest levels of engagement in the industry. In the end, we put together a great set of games and are confident the campaign will be successful."

Bangolia's President Chris Peterson added, "We've been on Advertising
Week's Planning Committee for several years and I'm glad we were finally able to offer advergames as a marketing tool for the big event.

About Advertising Week
Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

About SnakRox
SnakRox (www.snakrox.com) is a digital creative agency focused on providing innovative solutions for advertisers to benefit from the growing use of online flash games. SnakRox works directly with brands and agencies to conceptualize, strategize, build, and activate their casual game initiatives. SnakRox services include custom branded games, social gaming, interactive game ad units, game contesting platforms, and online game video trailers. SnakRox provides unique activation opportunities for advertisers through SnakBlox (www.snakblox.com), its premier self-service platform for website publishers to launch, manage and track casual games. To find the most current casual games in the world, please visit SnakBytes.

About Bangolia
Bangolia specializes in interactive audio for games and branding and in the production of advergames. Building on parent company Bang Music's 20-year history in the advertising industry, Bangolia's resources include Grammy-winning composers, Oscar-winning sound designers and seasoned game project managers. Its members have shipped numerous games, ranging from Triple A console titles to browser based Flash games. Please see www.bangolia.com for more information.