Aprimo And Velteo Form A Strategic Alliance

Online, March 15, 2011 (Newswire.com) - Global leader in integrated, on-demand software solutions, Aprimo® Inc. has announced an alliance with Velteo, specialists in customer engagement and technology, to resell the Aprimo Marketing Studio On Demand software solution.

The partnership will combine Aprimo's best of breed marketing automation and marketing resource management capabilities with Velteo's technological and best practice expertise, leveraging both companies' existing partnerships with Salesforce.com.

Regional Director of Aprimo, Dermot McCutcheon said, "As customer engagement marketing solutions become more advanced, third party experts are brought on board to become involved in the project design, integration and deployment phases."

"In addition to offering Aprimo Marketing Studio On Demand, Velteo will deliver implementation and consulting services supporting the integration of Aprimo and Salesforce.com to help companies achieve better alignment between marketing and sales departments."

"This strategic alliance will allow us to combine both Aprimo and Velteo's key strengths as well as allowing us to work with our customers to establish best practices," said Mr McCutcheon.

CEO of Velteo, Con Georgiou said, "This alliance is a great opportunity for us to combine our holistic approach to improvement with Aprimo's marketing automation and resource management capabilities. Repeatable success is now even more realistic with this alliance."

"We are looking forward to a strong relationship with Aprimo," said Mr Georgiou.

Aprimo Marketing Studio On Demand provides modular marketing solutions that allows marketers to capture their target audience, engage them in more relevant and meaningful dialogue, convert them to customers and cultivate the lifetime value of each customer relationship.

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For further information or interview please contact:
Bron Wormald
CP Communications
Phone: 02 9922 1063
Email: [email protected]

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company's integrated marketing software enables marketers to take control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measureable ROI. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. http://www.aprimo.com
About Velteo
Velteo is a leading customer engagement consultancy. The company's holistic approach to customer engagement covers people, process and technology for sustainable and repeatable success. The integration of best practices with innovative technology platforms such as Aprimo and salesforce.com provides real value to customers who need an agile and effective way to gain, win and manage customers whilst empowering the workforce for increased effectiveness and productivity.
Founded in 2009, Velteo is headquartered in Sydney, Australia. http://www.velteo.com