Are You Really LinkedIn

Online, April 30, 2010 (Newswire.com) - Are you really LinkedIn, or just standing in the doorway looking in? Building Client Relationships through Social Media

Engage others, build your pipeline and never have to cold call again; a concept that many business owners would love to embrace. In today's marketplace, driven by technology and the internet, the concept is rapidly becoming a reality for many business owners.

Social media has moved beyond that of just a marketing tool, or an online platform to connect with friends. Today, social networking sites like LinkedIn, are affording businesses with the ability to build client relationships without cold-calling.

"If you are in Business Development and you are not maximizing LinkedIn, then you are probably missing the boat," says Brynne Tillman, President and COO of Business Development University. Located within the greater Philadelphia area, Business Development University assists business owners and sales professionals who are looking to grow their sales pipeline, shorten their sales cycle and close more business.

"LinkedIn is a great tool that helps find your ideal prospects, discover who your shared connections are, identify groups that you have in common, and position yourself to create warm introductions," says Tillman.

Those of you who are in the business know all too well about hassles involved with the cold call--which can all too quickly, and all too often does, turn into the cold shoulder. However, social media sites like LinkedIn, are now presenting business owners with a new way to increase their reach, identify potential clients, gain referrals and build their business.

Experienced sales professionals using LinkedIn develop soup to nut approach in regards to sales and business development - minus the cold-calling.