Beauty4Less.co.uk Announce The Launch Of A Redesigned Website

Online, February 28, 2013 (Newswire.com) - Over the last twenty years eCommerce has become increasingly necessary to aspiring businesses, with a brick and mortar presence not only appreciating, but requiring an accompanying online storefront if companies were to expand and thrive. More recently, even this is no longer enough. Users are increasingly liberated in their browsing and shopping experiences, so online stores must be constantly updated to remain accessible, comprehensive, and overall pleasant to look upon and browse.

Against this backdrop, online sellers of beauty therapy and message equipment, Beauty4Less.co.uk, announced today the launch of their new and redesigned website. It comes complete with a host of new features and an updated feel.

Returning visitors will be able to note the functional changes intended to make browsing and purchasing into a seamless and simple experience. A consistent update on shopping cart content and pricing is visible for order management, with the expanded catalogue of products available for detailed scrutiny or 'quick purchase' adding to cart.

An updated ticker of best-selling products is available on the front page, to guide visitors into purchases they might be interested in. Registered members of the site will be able to view their recommended purchases, based on a mixture of their browsing history and previous orders.

The Customer Service Head for Beauty4Less.co.uk was available to comment on the changes being carried out. 'We really just want to provide a more integrated experience for our customers who've remained loyal for so long, along with all the new visitors we expect to see throughout 2013. Quicker purchases with more available information are all a part of this, and we'll be recording customer feedback as we go. It's not all about functionality, though. We're bringing in new aesthetics to better gel with the experience we're trying to sell customers.'

Launching with a completely redesigned colour scheme and aesthetic, Beauty4Less.co.uk has been updated with cool, sterile colouring and clearly defined lines to better communicate the sense of separation and relaxation their products are tasked with creating. These visual elements play into a more intuitive user interface, intended to making the browsing experience simpler than ever.

Beauty4Less.co.uk are online sellers of massage and beauty therapy equipment, from hydraulic therapy couches to massage beds. With a new look accompanying the optimised features and catalogue on the relaunched site they hope to expand trade even further in 2013.