Futuresource: Channel Branding Market Value Worth $200m by 2016, 18% Growth Expected

Online, March 25, 2013 (Newswire.com) - Channel branding, which includes everything from the basic inclusion of a channel logo in the top left of the screen to the complete control and customisation of content elements at playout, continues to experience global growth, driven largely by increasing demand in emerging markets such as China and Latin America, according to the latest Channel Branding Market Report from Futuresource Consulting.

Futuresource forecasts that global market value will grow by 17.6% from 2012 to 2016, reaching 197.6 million dollars. Growth in North America is expanding at a more modest rate of 4%, while the financial crisis causes the market to plateau in Europe.

Despite increasing demand for advanced channel branding solutions that offer functionality far beyond the traditional corner label, the dedicated channel branding market in developed regions is being hindered by the adoption of integrated solutions - such as modules on video servers - due to the economic and workflow benefits offered by such a solution.

Moving forward, emerging markets, such as LATAM and APAC will represent a higher proportion of sales. However, this is a contributing factor to ASP decline as limited budgets in the region coupled with a culture of harsh negotiations hinder ASP development. On a global basis, ASP is forecast to decline over 20% from 2012 to 2016.

The mounting demand for advanced channel branding solutions has previously helped to maintain ASP. However, this segment of the market is being severely hampered by integrated solutions. This erosion of the top end of the market is a further factor contributing to the decline in ASP.