Get Creative With Full Color Printing

Online, July 13, 2011 (Newswire.com) - In the world of printing and promotional marketing, there are often challenges on getting as much creative freedom as possible, given the limitations of ink colors, imprint areas, size/shape of a product, and other boundaries that come with custom imprinting on a giveaway product. Engraving, embroidery, debossing, screen printing and full color printing are the most common printing methods used when it comes down to promotional marketing. For advertisers and marketers looking to express their colorful, creative brands and messages, full color printing is the most versatile printing method offered since it allows for boundless color printing. The best news is that the cost is only one set-up charge for as many colors as anyone can conceive. Remember that with traditional printing methods, such as silk screen printing, multiple set-up costs are incurred with each color printed. That means for artwork that is three colors or more, this could result in substantial savings.

Let's take a look at the different printing methods and the limitations of each. Laser engraving is a method which allows you to laser a logo into a product's surface but it's only available monotone and without any color options. Usually the finished color is a silver- or gold-tone finish. Debossing is similar to laser engraving, in which no color can be printed. Debossing is simply a heated plate pressed against a surface, much like how cowhides are branded with a hot plate. Screen printing and embroidery both offer color options, which is why they are the most popular methods used. However, with screen printing a screen must be made for each color printed, which incurs a set-up cost for each color. This results in set-up costs that could be hundreds of dollars for colorful logos. Embroidery allows for colorful logos but marketers do have limitations of colors and total stitch count. The more colors required or the more stitches needed, the higher the cost of your promotional product investment.

What makes full color printing grand is that there are no restrictions on color usage. Full color printing gives the ability to print a full range of color spectrum. Think of a photo quality artwork with various shades, tones, gradients, and patterns. With full color printing, anything can be printed and there is only one set-up cost since the printers are already set-up to print a full color spectrum. To explain it in the simplest terms, full color printing is much like laser color printers found in offices across the world, only on a high-quality, commercial-grade level that produces amazing resolution and brilliant colors. Therefore, its printing quality is almost that of silk screening, but much more cost effective for the marketer or advertiser.

So no matter how many colors an artwork may have, one can feel free to use all of it without changing the artwork into a black and white, monochrome or one spot color imprint artwork. So go ahead be bold! Express yourself freely through color.