H.H. Sheikh Majid Bin Mohammed Inaugurates Third Editions

Online, March 5, 2013 (Newswire.com) - Strong response from trade visitors on inaugural day

The third editions of Paperworld Middle East and Playworld Middle East, the co-located trade fairs organised by Epoc Messe Frankfurt, were inaugurated today (Tuesday) by H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority.

Taking place from 5 - 7 March 2013 at the Dubai International Convention and Exhibition Centre, the three day trade events run until the end of this week. Featuring 270 exhibitors from 39 different countries, the exhibitions have established themselves as the leading events of their kind in the region.

"We brought Playworld and Paperworld to the Middle East to fill a perceived requirement in the market. In just three years, the exhibitions have succeeded in eliciting an encouraging response from international manufacturers and suppliers as well as regional traders and buyers. This highlights not just the pulling power of a Messe Frankfurt trade fair but the stature of Dubai as a regional business hub," said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.

"We thank H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum, the UAE Ministry of Water and Environment and Emirates Authority for Standardization & Metrology (ESMA) for their support. Their presence, along with the participation of leading international companies further cements the shows' positions as the leading industry events of their kind in this region," Pauwels added.

Benjamin Nabert, CEO of Simba Toys, leading German manufacturers of toys and games with subsidiaries in 22 countries worldwide, said: "Toy safety is paramount to us and our products are all stringently tested against the highest safety standards. Playworld Middle East is the best trade event that serves the region and forms an essential part of our marketing strategy."

ENDS

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