Hampton Hotels names Crosby Volmer International Communications as its agency of record

Online, August 27, 2009 (Newswire.com) - FOR IMMEDIATE RELEASE Contact: Andrew Crosby
August27,2009 (901) 575. 0010
[email protected]

Hampton Hotels Names Crosby~Volmer
Agency of Record for Global Brand Development

MEMPHIS, TN - Crosby-Volmer, a Washington, DC-based public relations firm, today announced that Hampton Hotels of Hilton Hotels Corporation has named the firm as their agency of record for global brand development. Crosby~Volmer will develop and implement public relations initiatives to reinforce and expand the Hampton brand on a global level.

"We are thrilled to be handling brand development work for such an innovative company with a dedication to excellence across the board," said Andrew Crosby, managing principal of Crosby~Volmer. "We look forward to implementing strategic communications initiatives that will help reinforce the already strong Hampton brand."

The public relations campaign will focus on continuing to position Hampton as the premier, midscale franchise in the hospitality industry. Crosby~Volmer's directive is to highlight the brand's continued, rapid development, both domestically and internationally, and to reinforce the on-going success of Hampton's cutting-edge initiatives industry-wide.

"After we received presentations from several agencies we noticed above all Crosby~Volmer's attention to detail and their energy and enthusiasm. We decided their creative approach and unique strategies complemented ours, and we look forward to working with them," said Judy Christa-Cathey, vice president of Hampton brand marketing.

About Hampton Hotels
Hampton Hotels is a part of Hilton Hotels Corporation, a leading global hospitality company, with more than 3,300 hotels and 550,000 rooms in 77 countries and territories, including 130,000 team members worldwide.

The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Home2 Suites by Hilton, Homewood Suites by Hilton and The Waldorf=Astoria Collection.

For more information about Hampton Hotels, please visit hampton.com/pressandmedia.

About Crosby-Volmer
Crosby-Volmer International Communications is a Washington, DC-based public relations firm with additional offices located in Memphis, Oklahoma City and San Francisco. Established in 1997, Crosby-Volmer offers communications counsel to local, national and multi-national organizations & associations. For more information visit www.crosbyvolmer.com.

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