ICOT Hearing Systems Partners with Pocketstop Mobile Marketing to Deliver Affordable Hearing Solutions Direct to Consumer

Online, September 23, 2010 (Newswire.com) - DALLAS, TX - ICOT Hearing Systems signs exclusive agreement with Pocketstop to launch mobile marketing promotion of its new ecommerce website www.icot-online.com. Consumers can now purchase affordable, pre-programmed hearing aid devices directly from ICOT Hearing Systems without a prescription or professional fitting. Consumers are driven to the ecommerce website through a unique mobile couponing campaign created by Pocketstop.

"I felt compelled to develop an affordable hearing aid that could be distributed worldwide because I couldn't bear to see another man in my office with tears in his eyes because he couldn't afford the average hearing aids which cost anywhere from $1500 to $4000 U.S.," said M. Miles "Chip" Goldsmith, M.D., FACS and co-founder of the International Center for Otologic Training and the Georgia Ear Institute. "These new pre-programmed hearing aids fit 90% of the population with mild to moderate hearing loss and can be purchased retail from $439 to $719 per device."

Pocketstop will be managing the creative campaign and database allowing ICOT to focus on its patients. Ear nose and throat doctors as well as general practitioners worldwide will be able to offer their patients the mobile coupon offer to purchase these affordable hearing devices on-line. By texting keyword EARS to 678678 consumers receive a $50 off coupon to be redeemed on-line only at time of purchase.

"We are very excited to be a part of this revolutionary product offering," said Daniel Wagstaff, VP of Sales for Pocketstop. "Our mobile solution assists consumers with the purchase of a life changing product by using their mobile phones to save money."

ICOT stands for the International Center for Otologic Training, which is a 501c3 Foundation organized in 1993 in Savannah, Georgia by Drs. M. Miles Goldsmith, Malcolm D. Graham, and William F. House. ICOT's mission is to positively impact otologic disease and global deafness in the developing world through education and research. To that end, ICOT has sponsored numerous educational symposia in the USA and abroad for developing world otologists. In addition, ICOT has sponsored research efforts to rehabilitate deafness through simpler, more affordable, high quality hearing solutions. Profits from ICOT Hearing Systems will endow the education of developing world otologists through the ICOT Foundation.