India's First Online Fashion Magazine Launched

Online, November 22, 2013 (Newswire.com) - MetroMela, has launched an online fashion & lifestyle magazine. Keeping in mind the lifestyle and habits of working professionals and youth of India as well as Indians living abroad, the blog wants to make easily available the latest & hottest trends in Indian Fashion.

Today's fashion conscious youth of India as well as working men and women are very picky about their appearance and would love to stay up to date with latest trends, but don't have such information easily available at their finger tips. Most traditional Fashion magazines are in print and overpriced which the youth hardly ever buy. Also most apparel showcased on fashion show ramps seem barely useful for daily wear. Street style fashion is more hip and trendy. Many take inspiration from their favorite stars in bollywood movies and TV shows.

MetroMela aims to help bridge this gap by bringing together the best of Indian fashion shows, famous Indian designers, bollywood fashion and international trends in a simple & easy to understand language. It recognizes the fact that this segment of population has gone digital and hence makes the content available online, on mobile and tablets.

Speaking about this, founder of MetroMela, Sudhir Mantena said "We want to create India's first Online Fashion Magazine. The online blog has rich editorial content from industry experts about Fashion, Lifestyle, Clothing trends, Tips, Expert-guides, Top brands, Designers and more. We shall strive to create content in not only text, but also audio and video formats to make it more engaging. Keeping in mind the consumer habits, we shall distribute the content all popular social networks so that they can read whatever, however and whenever they choose."

In order to make this a reality, the young & dynamic team has invested significant time and effort into building their distribution channels on Facebook, Google+, Twitter, Pinterest, YouTube and more.

The world of Fashion typically brings to mind names like Vogue, Verve, GQ, Cosmopolitan, Femina & Harpers Bazaar. MetroMela aims to disrupt this niche not only with their content but also by being truly multi-media, social and mobile friendly. Its hard for the incumbents to easily adopt this model because their organizations aren't built around these principles. But irrespective of that, Indian readers and followers of Indian Fashion are set to gain a whole lot.

About MetroMela: MetroMela is an online fashion and lifestyle magazine. It is aimed to help Indian men and women around the world discover the latest & hottest Indian fashion trends, street style fashion, international fashion and more. It strives to be youth friendly by being purely online and socially driven.