Jamie Watson of Pixel8 Discusses How Important Branding is to Business

Online, September 9, 2010 (Newswire.com) - Norwich, UK) - "Your brand is what sets your proposition apart from those of your competitors," explains Pixel8's joint Managing Director, Jamie Watson. "It is the non-tangible part of your offer - the extra promise and credibility that your product or service can be expected to deliver - the 'reasons to believe'. For example, if Innocent introduced a new range of pasta dishes, I would instantly trust those products on the basis of my perception of that brand."

So how do you manage to keep your brand in tip-top shape? Not all brands are about the ones that are instantly recognisable, like McDonalds and Google. Your business has its own brand and to ensure that your customers interpret that brand the way you want, it needs to be nurtured.

In this month's Business Review Europe we observe how important a brand really is to a business and attain advice from experts including Jamie Watson and Mark Artus, CEO of branding agency 1HQ, providing top industry tips to making the most of your brand and ensuring that it works with you - not against you.

To read the full article click here http://www.businessrevieweurope.eu/business-features/leadership/what-your-true-brand