Measure the "Digital Highway DNA" of your competition!

Online, August 24, 2009 (Newswire.com) - Irbtrax, a specialized business to business internet marketing, search engine optimization, and market research company, is now offering companies a service designed to measure the Digital Highway DNA of websites belonging to their competition.

Measuring Digital Highway DNA involves "studying and testing many levels of information" according to Scott Moir, founder of Irbtrax. "We look at a variety of visual, operational, and conceptual metrics. This allows the benefiting company to compare selling points to gain an advantage. Exploit potential new business opportunities. Learn subtle weaknesses. Address key strengths. Discover strategic alternatives. And determine the innovation meter of their competition."

Mr. Moir concludes. "It is already an established practice for companies to visit websites belonging to their competition to stay informed of new services and unique features. We saw an opportunity to take this practice to a higher and more effective level. There's nothing like it on the market, and we made our initial offering very generous."

About Irbtrax

Irbtrax was founded on the principle that no amount of flash graphics or creative images can compensate for the lack of a clear, concise, and easily understood Core Message. And benefits that are not quantified are usually perceived as empty rhetoric. These two elements, combined with a thorough understanding of your target market, are extremely important for companies seeking to maximize their Internet Marketing, Market Research, SEO results, and related advertising costs.

For more information visit www.irbtrax.com