Mum Zone Makes Finding A Australian Business Easier For Parents

Online, April 6, 2011 (Newswire.com) - MumZone.com.au, Australia's fastest growing parenting website, is making it easier for Australian Mums and Dads to locate businesses and services in their area.

The website is enjoying a huge growth rate thanks to the high numbers of Australian businesses now signing up to become a member of the baby directory section of the site.

The directory allows businesses to edit their listing to include their address, phone number, email address and other business details. This provides an excellent free way for businesses to attract the right type of customers to their door.

Another new section of Mum Zone which has drawn high levels of interest from Aussie mums and mums to be has been the extended baby names section which now features one of the biggest databases of baby names in Australia.

Parents-to-be can now search for the name for their baby based on country of origin, first letter, boys names, girls names, or they can simply use the search function to find the meaning of a baby name.

Having relaunched the new version of the website containing these added levels of functionality Mum Zone is enjoying a strong period of growth. Australian visitors to the website have doubled in the past 4 months and users are enjoying what they are finding on the site on average remaining on the website for more than 3 minutes.

Further functionality and updates are set to be rolled out on Mum Zone in early 2011 to further accelerate this growth as website editor Lottie White observes; "We've put in a lot of work to help extend the functionality of the site to provide a better user experience for our visitors.

"We're seeing a correlation between better user experience and more visitors to the website. Our monthly visitor numbers are growing all the time and we enjoy the challenge of further enhancing all areas of the site."