New Luxurious Guestroom Amenity Program Launched - Borghese

Online, May 26, 2010 (Newswire.com) - JRS Amenities, a leading supplier of custom and branded guestroom amenities to the international hotel, airline, hospitality and cruise industries, is pleased to announce the launch of the latest addition to their already stellar branded amenity collection - Borghese.

"We are proud to introduce one of the most established and renowned international couture cosmetic lines in the world." said Susan Howard Memory, President and Creative Director of JRS Amenities. "By partnering with Borghese to create this luxurious and effective amenity line, guests are able to pamper themselves with high-quality products even when they are away from home."

With a history in skincare and spa therapies that dates back to the fourteenth century, Borghese merges natural ingredients and aromatic essential oils with mineralized waters to give holistic skin care treatments. With skin care that is scientifically advanced yet luxuriously sensual, Borghese brings the Italian spa right to you.

Borghese's botanically enriched hair and skin products clean moisturize and condition, and their essential oils deliver de-stressing fragrance that is highly subtle and refined. Fresh, breezy, and tinged with all the summer-luscious scents of a Mediterranean island, the Borghese collection is full of seashore must-haves.

Borghese products are featured at the most elite spas throughout Asia, North America and Europe and are available at select Bloomingdales and Lord and Taylor locations. Now they are also available in amenity size, and distributed exclusively through JRS Amenities.

JRS Amenities has partnered with the lavish Italian brand to create a superior amenity collection that will impress guests of elite hotels, resorts and cruise lines. Energizing and restorative, the essential oil blend of Lavender, Peppermint, Geranium and Litsea May Chang will pamper the senses and the soul.

The unique packaging is both stylish and environmentally-friendly, using 30% post-consumer and elemental chlorine free paper with soy-based inks. The amenity bottles are available in a 1.5oz recyclable HDPE, and the formulation is "green based" and contains no synthetic colours, fragrances, parabens, nor surfactants sodium laureth or sodium laurel sulfate, and offer a gentle preservative complex of less than 1%.

JRS invites interested upscale hotels, airlines and cruise lines to email them at [email protected] or to visit the website at www.jrsamenities.com for a brochure request, product photos, samples or further information on Borghese and the company's additional branded amenity lines and/or accessories.