Parago Recognized By CIO Magazine As One Of The CIO 100

Online, October 11, 2010 (Newswire.com) - Parago (www.parago.com), provider of innovative reward programs that drive behavior and promote brand loyalty with consumers and sales channels, today announced that it is amongst the 2010 CIO 100, a distinction presented by IDG's CIO magazine. The 23rd annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

Parago manages over 75 million transactions through its platform per year and launches nearly 50 new campaigns daily - automation and simple execution is tantamount to scalability and growth. Parago's proprietary technology backbone, SynergySM, a fully-integrated rules-based validation/calculation engine, enables simple campaign set-up and execution, while driving the operating portals and reporting that clients, consumers and account management relies upon. Additionally, Synergy drives a great consumer experience and customer satisfaction through expedient delivery and effective communication via a seamless process.

"Parago's innovative use of technology has enabled us to introduce significant paradigm shifts within our industry over the years bringing ever growing value to our clients and higher levels of satisfaction to their customers," said Juli Spottiswood, Parago President & CEO. "It is very rewarding to be recognized for our IT achievements, as our technology is the keystone of our highly flexible and industry-leading incentives offerings."

The 2010 CIO 100 awards was presented at the Terranea Resort in Rancho Palos Verdes, California, on August 24th at the conclusion of the twelfth annual CIO 100 Symposium® and Awards Ceremony.

"This year's CIO 100 awards draws well-deserved attention to companies that are not only innovating with IT but creating genuine business value as well," said Maryfran Johnson, Editor in Chief of CIO magazine & Events. "These winning companies and their IT organizations are an inspiration to businesses everywhere.