Renowned NZ Shirt maker launches online shopping in Australia

Online, May 21, 2010 (Newswire.com) - Quality NZ shirt makers Nicholas Jermyn have finally launched in Australia, offering easy online shopping across their range of mens shirts, womens shirt, ties, cuff links and accessories.

Renowned in New Zealand for their excellent mens shirts and womens shirt workmanship and tailoring, Nicholas Jermyn Shirtmakers are now bringing the same quality to Australia with the launch of their comprehensive, hassle-free shopping website.

At www.nicholasjermyn.com.au, customers can access an extensive range of quality mens shirts, womens shirt, ties, cufflinks and more. With easy-to-follow navigation, the online shirts website is the perfect solution for businessmen and women who want to save time by shirt shopping online.

Nicholas Jermyn Shirtmakers was established by the Harris family, fifth generation textile traders. Today, Director Nick Harris brings a wealth of knowledge and experience of the men's and womens shirt industry passed down through generations to the continued success and expansion of the quality shirts NZ brand.

Inspired by the famous Jermyn Street in London - a rich haven of shirt making since the 17th Century - Nicholas Jermyn offers meticulous crafting of high quality women's and mens shirts with unique designs, making each shirt an investment piece which will last.

Mr Harris says that Nicholas Jermyn has positioned itself well for a changing mindset towards quality women's and mens shirts:

"Shirt purchases are now being seen as investments. Our customers are willing to pay a small percentage more, knowing they will have a premium shirt that will last several seasons," he says.

"People are over buying cheap shirts. They don't last and the return on their investment is minimal," Mr Harris says.

The easy-shopping website also offers a clear style guide to ensure you get the right shirt fit.

Certain to add to their already loyal following, Nicholas Jermyn is looking forward to the Australian expansion. "We think beyond 'bricks and mortar' retail," says Mr Harris. "It's a key to the continued success and growth of our shirt business."

Ends

For further information contact:

Jacqui Ansin

Lily & Louis PR

+ 64 9 302 4873 or +64 21 503335

Nicholas Jermyn Shirtmakers

Ph: +64 9 308 9048

Fax: +64 9 308 9049

www.nicholasjermyn.com.au

Nicholas Jermyn Shirtmakers is a New Zealand-owned company established by the Harris family, fifth generation textile traders.

Diversifying into shirts follows a history of supplying top designers, manufacturers and retailers with fabrics sourced from around the world since the mid 1800's.