The New Indian Express releases iPhone app in partnership with Abhav LLC

Online, July 20, 2010 (Newswire.com) - CHENNAI/CAMBRIDGE, Mass., July 17, 2010 - The New Indian Express group announced the launch of an iPhone app, allowing users great choice and flexibility in the way they access and read news.

The app was developed by Boston-based Abhav LLC and Express Network Private Limited, the new media division of The New Indian Express group.

The app is tailored to deliver key content from The New Indian Express and its web site, expressbuzz.com into your iPhone. Updated automatically several times a day, the app ensures readers have the latest news on India, ranging from national news to regional news focused on the southern states, cricket and movies.

"The New Indian Express Group seeks to be at the cutting-edge of technology and recognizes the growing demands of its younger readers who want news and much more when on the go," said Bala Murali Krishna, who heads the New Indian Express group's New Media division.

"We expect the specially developed iPhone app to extend our reach to one of the most popular phones on the planet, and to markets outside India."

"Abhav has built some outstanding iPhone and iPad apps, and we are glad we partnered with them for this project," said Krishna.

"We are excited to release the first official Indian newspaper app for iPhone. It is a great pleasure and experience to work with New Indian Express group and readers can expect an iPad version soon," said Shiva Subramanian, President of Abhav LLC

About the New Indian Express Group

The New Indian Express Group, headquartered in Chennai, is the publisher of dailies and magazines including the flagship The New Indian Express. Its subsidiary, Express Network Private Limited, manages its new media properties led by expressbuzz.com, the web site of The New Indian Express, and e-commerce portal, IndiaVarta.com.

The New Indian Express is published from 21 centres spread over the four southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala, and Orissa. Express Publications (Madurai) Ltd. also publishes the Tamil daily Dinamani and Kannada daily Kannada Prabha. The group also publishes the following magazines: Cinema Express (Tamil) and Malayalam Vaarika (Malayalam).

Express Network Private Limited is a subsidiary of Express Publications (Madurai) Limited and runs the following web sites:

www.indiavarta.com
www.expressbuzz.com
www.dinamani.com
www.kannadaprabha.com
www.andhraprabha.com
www.apweekly.com
www.cinemaexpress.com
www.malayalamvarikha.com
www.tamilanexpress.com

About Abhav LLC

Abhav LLC, based in Cambridge, Mass., is a technology consulting company specializing in iPhone and iPad apps and have launched several mobile app products of their own in stores. For more information please visit http://www.signa.mobi

For further information please contact:

Bala Murali Krishna, Associate Editor, ENPL
[email protected]
+91 944 504 0348

Shiva Subramanian, President, Abhav LLC
[email protected]
+1 248 470 0114