Thumb Media Group Launches New Cost-Effective IPad Application For Publishers

Online, May 16, 2011 (Newswire.com) - THUMB MEDIA GROUP (TMG) LAUNCHES NEW COST-EFFECTIVE
IPAD APPLICATION FOR PUBLISHERS

NewBay Media First to Use TMG's iPad Solution With
Multichannel News and Broadcasting and Cable

WASHINGTON, D.C. - Thumb Media Group (TMG), creators of the Mozine™, a customizable rich media publication distributed across all major smartphones, revealed its new cost-effective iPad solution for magazine publishers today. The announcement was made by Mike Cartabiano, CEO and founder of TMG.

"It is exciting for us to follow up our MOZINE™ mobile-publishing solution with a high-functioning, economical iPad application," said Cartabiano. "Our goal is to help traditional publishers get their content to customers whenever and wherever those customers want it."

By leveraging the pages within the print magazine, TMG adds layers and enhanced features to make the consumer experience more engaging than the printed page. Features include:
• Headlines that link directly to articles
• Intuitive navigation
• Live links to external sites
• Interactive media
• Library of new and archived issues
• Sharing
• Multiple viewing options
• Advertising solutions

NewBay Media is the first publisher to use TMG's iPad solution. Multichannel News and Broadcasting and Cable are both available for sale on the App Store. Using Apple's in-app purchase platform, consumers can quickly download the Multichannel News and Broadcasting and Cable apps for free and then buy individual issues for $6.99 each once inside the application. The issues download quickly and offer a great user experience.

TMG is presently developing six other iPad applications for different publishers, all of which will be released in the next few months. In addition to these new apps, TMG is adding increased functionality for all of its iPad applications, including keyword search within each issue and a text-only view where users can toggle back and forth between a full magazine page and a formatted text page. TMG is also incorporating various subscription offers. This additional functionality will provide an even greater consumer experience and provide more value to TMG iPad clients.

Over the past 12 months, Thumb Media Group has successfully worked with a number of publishers to develop customized rich media publications distributed across iPhone, Android and Blackberry. Some of TMG's mobile clients include Nylon Magazine, The Advocate, World Wrestling Entertainment and Inc. Magazine, to name a few. Thumb Media makes the complexity of mobile and tablet publishing simple. With its new iPad app, TMG can now offer publishers of all sizes a one-stop program for all their digital publishing needs.

About Thumb Media Group
Founded in 2009 by experts in wireless and digital development with roots in magazine publishing, Thumb Media Group (TMG) is the creator of the MOZINE™, a one-stop mobile-publishing solution for content providers seeking to reach iPhone, Android, BlackBerry and iPad users simultaneously and seamlessly. With a deep and unique understanding of the mobile and online challenges facing the publishing industry, TMG offers an end-to-end service that delivers compelling consumer experiences on all major smartphones and distribution through all key distribution channels. Thumb Media Group is a division of Fry Communications and National Publisher Services.

About NewBay Media
NewBay Media's market-leading brands are centered on five vertical markets -- Pro Audio, Broadcast and Video, Musical Instruments, AV/Consumer Electronics and K-12 Education. NewBay publishes and produces more than 40 publications and show dailies, 50 websites, 30 daily and weekly e-newsletters, three expos and more than 50 custom publishing efforts annually. NewBay reaches more than 3 million readers in print and 1 million online and in person -- around the world in more than 100 countries. NewBay Media is a trusted source to millions of readers and valued partners, including advertisers and associations around the world. Headquartered in New York City, NewBay LLC is a privately held portfolio company owned by The Wicks Group. Additional NewBay offices are located in San Francisco, Los Angeles, Washington DC, London, and Milan.

Media Contact:
Jeff Vaughan, VONCOM
610.533.4264
[email protected]